Images

• Add alt text that is short, descriptive and provides context for images. No need to start with “Image of” or “Picture of.”
• When writing alt text, consider what about the image is vital for someone to know if they can’t see it.
• Avoid or limit text on images. If there is text on the image, include it in the alt text or caption.

Example

• Potential Alt Text: A student athlete alum sits smiling in Carter-Finley Stadium while wearing a graduation cap.

Videos

When creating captions and narration, consider — can you close your eyes and understand the purpose of the video?

Captions

• Include captions in all videos to display dialogue or other sounds. This makes it accessible to people who can’t hear all of the audio.
• While most platforms have auto captions, they are not always accurate — double check them.
• Ensure there is enough color contrast between captions and the video background.

Narration

• If your video includes visual-only information, upload an audio description or add a descriptive transcript to the caption.

Text

• Use only standard fonts.
• Limit the use of emojis, especially in the middle of a sentence.
• Limit the use of hashtags and include them at the end of posts. Capitalize the first letter of each word — for example: #ThinkAndDo.

Additional Resources